By Michael Lee, Author of How To Be An Expert Persuader
Subliminal persuasion is the way of getting another party to agree with you without outwardly doing so and without the other person noticing that you were trying to persuade him or her.
A lot of people do not even notice that they have been won over by a simple smile – thus, making even that a tool for subliminal persuasion. Here are 3 ways to subliminally persuade and influence people:
1) Use the right words and inflections.
You can subliminally persuade another person his or her own words, and via inflection, or the particular words we give emphasis to in a given statement. A simple sentence like “I can’t assure you that” can have a lot of meanings, depending on which word you have inflected. See the examples below.
I can’t assure you that. (But somebody else probably can)
I can’t assure you that. (No way that will happen!)
I can’t assure you that. (But, if you’re lucky, you might get it.)
I can’t assure you that. (But I can if it’s somebody else.)
I can’t assure you that. (Maybe I can assure you something else.)
Giving off what we mean via inflection is subtle. It will also help spare you from being overtly direct, especially if you’re the type who hates the thought of turning someone down.
Understanding which words to emphasize will save you from this awkward moment (yet you still get to have things go your way).
2) Know what they want and give it to them.
Another way to subliminally persuade other people is to have them eventually agree with you without them noticing it (because they thought it was their idea). This is a rather tricky method of persuasion and not many people might agree with it. But, hey, it works!
When negotiating, repeat what the other person said and then show how you will be able to achieve what they want for them. Be consistent so you don’t run the risk of contradicting yourself. As long as you have what the other party needs, you hold an advantage.
Here’s an example. Let’s say you’re trying to sell used cars to a friend. After listening to the other person tell you what he or she is looking for in a used car, emphasize the items being sought in the vehicles you have in your roster. It will be difficult for the other party to say ‘no’ since you already have what he or she said he or she needed. This is what subliminal persuasion is; and when employed the right way, it works like a charm every time.
3) Associate with good or desirable things.
Larry, 28, is an advertising manager for a large appliance company. Part of his job is to meet with clients left and right. However, Larry doesn’t always meet his clients in the office. In fact, he often meets with them in reputable restaurants. They eat, discuss the deal and at the end of the meeting, he foots the bill. No matter how expensive the meal is, Larry will pay for all of it (with the company’s money, of course).
It might not seem like an example of a subliminal persuasion technique, but that’s only to those who are not familiar with this business. What Larry used was actually the law of association.
He wanted his clients to feel good about this meeting. That explains the good restaurant, the good food and the footing of the bill. His clients will then associate their good experience with Larry and the company he works for.
Using the law of association is a very powerful covert method of persuasion. You, too, can harness the law of association to your own advantage. Always associate yourself with good things and others will see you in that light as well.
There’s nothing bad about using these clever persuasion techniques to get what you want. That’s the way life is played. This is how the rest of the world operates. The important thing is always go for the win-win resolution. If your persuasion skills are powerful enough (and even cunning enough), you’ll have no trouble winning people over.
Some like to call this influence; some argue this is foolery. However you might choose to view it, it is effective. And it won’t be a surprise if you attempt to employ these effective strategies in the future; that is, if you haven’t already applied them in the past.
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